Our eyes are most attracted to the brilliance, fire and scintillation of diamonds. People pay a lot of money, to make these stones, a part of their collection. With no real visible inclusions or flaws to the naked eye, it becomes pertinent that you ensure the price you have paid for the diamond is just and fair. Thanks to the 4C grading system, it became easier for the end consumer to trust the jeweller while buying the diamond.

However, when it comes to trade, buyers consider a lot of other factors that go beyond the 4Cs. Trade often looks down upon diamonds that appear to have a milky appearance and/or a brown tint. A milky tone can make a D- Flawless diamond appear dull and lifeless, thus reducing the value of the diamond.

Both diamonds are graded exactly same E color, SI2 Clarity

The issue of diamond clarity shares a similar conundrum. There isn’t a specific clarity grade that guarantees an eye-clean diamond. Due to the reflection of the inclusions by the pavilion facets, a good cut diamond may appear to have more inclusions. Making it appear darker than it actually is and reducing its value considerably.

Till now, a certificate alone was not enough to determine, whether or not a diamond was eyeclean. A buyer wanted to see the diamond physically and then determine the price. But to the seller this not only meant, transporting the diamond to the buyer for inspection and restricting the geography of their operation; but also depending on the buyer to set the discount.